Personal Brand Values (PBV)

Submitted by anna on 20 August 2009 - 4:52pm.

 

 

Concordia's Personal Brand Values (PBV) assesses the nature and strength of the different personal values held by leaders and employees across your organisation.  The PBV explores personal values and business implications.

Key thinking

Researchers in all management specialties have discussed and investigated the importance values play in personal and organisational performance.  Furthermore, research into the relationship between personal and organisational values has shown that alignment has a direct impact on people's level of commitment to the organisation.

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